Preferences and concerns regarding mobile digital TV in Brazil
نویسندگان
چکیده
In this paper it is listed some findings of a research conducted in Brazil that tried to identify the preferences, constrains and concerns in real life use of a mobile Digital TV (DTV). The research was conducted in the beginning of 2014, when mobile digital service were already consolidated, in technological terms, but with a lack of adoption by the mobile market. To achieve the research objective, it was chosen two research techniques: Diary of Usage and a usability testing. © 2015 The Authors. Published by Elsevier B.V. Peer-review under responsibility of AHFE Conference.
منابع مشابه
Analyzing the Multicriteria of the Interaction Design of an Educational Map Application for Digital TV from User Preferences
The potential of digital TV demonstrates that it could be an excellent connection between map information suppliers and citizen, users of such information. The Brazilian digital television standard will be fully adopted in Brazil in 2016 and starts to be adopted in almost all Latin American Countries. It will reach many areas, being accessible to about 600000 people. Nevertheless, the Brazilian...
متن کاملScale to Assess Leaders' Perceptions about their Workers' Digital Addiction
Background: With the evolution of technologies and the mobility factor, new digital devices have emerged, influencing human behavior and provoking diverse dependencies due to their abusive use. Collective environments begin to exhibit the symptoms of such dependencies, compromising people's quality of life (QOL). The objective of the present study was to valida...
متن کاملDigital Direct-to-Consumer Advertising: A Perfect Storm of Rapid Evolution and Stagnant Regulation; Comment on “Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters”
The adoption and use of digital forms of direct-to-consumer advertising (also known as “eDTCA”) is on the rise. At the same time, the universe of eDTCA is expanding, as technology on Internet-based platforms continues to evolve, from static websites, to social media, and nearly ubiquitous use of mobile devices. However, little is known about how this unique form of pharmaceutical marketing impa...
متن کاملProposal of convergence of e-Learning Systems for t-Learning
This article presents considerations about viability on reutilize existing web based eLearning systems on Interactive Digital TV environment according to Digital TV standard adopted in Brazil. Considering the popularity of Moodle system in academic and corporative area, such system was chosen as a foundation for a survey into its properties to create a specification of an Application Programmin...
متن کاملIntroduction and Security Analysis to Digital Video Broadcasting - Handheld
Due to rapid growth of using mobile phones, this device becomes a part of todays humans life using it for many applications from a simple camera, MP3 player, FM radio to now mobile TV. Technology has shifted the handset from a simple calling and answering device to being a part of an advanced entertainment, Internet access, gaming, office application, mobile commerce and utility device. Mobile ...
متن کامل